Empathize
Focusing on understanding the needs, emotions, and behaviors of users by putting myself in their shoes.
10 years leading UX research, service design and product design for connected therapy platforms, medical devices and clinical workflows. From hospital wards to high fidelity delivery, making complex care ecosystems work for real people.
Current project: Johnson & Johnson
Approach
Focusing on understanding the needs, emotions, and behaviors of users by putting myself in their shoes.
Connecting the dots in complex ecosystems to see the full picture and design seamless experiences that meet business goals.
Orchestrating experiences to harmonize touchpoints and interactions across the customer journey.
Selected projects
A selection of work across healthcare, MedTech and destination experiences. Detailed case studies are available on request.
Leading cross-project design in Agile environments, navigating client-team dynamics and managing ambiguity within a regulated MedTech environment targeting EMEA and NA markets. Contributing to prioritization, strategy and user testing, collaborating with product owners, project managers, development teams and clinical stakeholders while mentoring product designers.
Crafted design roadmaps and coordinated UX/UI work, managed research initiatives and engaged in hands-on service and UX design for a collaborative order and delivery ecosystem serving nurses, patients, doctors, customer service, support and sales agents.
Conducted user research with dental professionals to inform interface design and device interaction flows within a clinical, regulated setting. Designed the user experience for a new intraoral scanner to expand the company's portfolio, from competitor analysis to the Experience To-Be.
Testimonials
One of the most thoughtful and capable design leaders I've had the chance to collaborate with. What sets her apart is her ability to see the bigger picture: she actively connects the dots across domains to create more cohesive, unified experiences. She leads her team with intention and care, holding a high bar for both quality and collaboration.
She became a true inspiration to me. Her dedication to thorough research and clear communication with all stakeholders ensures every project runs smoothly. Working side by side, I learned a lot about systems thinking and navigating complexity from her.
An incessant drive to craft deliverables, tools, workshops and co-design experiences that allowed clients to truly understand what service design is about. Her work was always thoroughly thought out and structured, visually impeccable, and fun to engage with.